NJIT :: ITSRC

The Intelligent Transportation Systems Resource Center (ITSRC) at the New Jersey Institute of Technology (NJIT) is a premier technical, research and technology resource for the State of New Jersey. The NJIT ITSRC conducts research studies of innovative ITS technologies and optimizes strategies for their deployment in New Jersey’s transportation system.

We provided the ITSRC with a flexible and responsive logo system for use across web, mobile, print and multimedia. We positioned ITSRC as a modern, substantive organization that is a leader in its field. The logo identity is conceptually rooted in the relationship between connection, space and the flow between them – while integrating with NJIT’s main visual language.

ITSRC

transportation.njit.edu/ITSRC/

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