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    HORIZON BCBSNJ :: Life with Benefits

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    Horizon Life With Benefits Brand pattern
    Horizon Blue Cross Blue Shield Life with Benefits Tote Bag
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    Horizon Blue Cross Blue Shield Life with Benefits Tote Bag

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      Horizon BCBSNJ | Life with Benefits (LWB) is a Horizon Blue Cross Blue Shield of New Jersey member engagement program that promotes healthy behaviors, via education, community-based outreach, and positive brand experiences.

      We partnered with Horizon to pilot a member engagement, retention and wellness program, particularly for individuals. Through deep research and conversations with the client, members and community representatives we created a strategic plan that included an implementation roadmap, a brand identity system and an internal video. The Life With Benefits sub-brand emphasizes connection, community, and togetherness, visually represented via the bold use of flowing parallel and interlocking lines. Combined with serif type, the logo borrows nostalgic cues from retro/vintage diners, symbolizing familiarity, approachability and of course, New Jersey. The brand is made modern via its vivid colors, which marry the Horizon “blue” with a warm and lively orange.

      Horizon Blue Cross Blue Shield of New Jersey

      horizonblue.com

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      ABOUT US

      DreamPlay Media is an award-winning creative media and storytelling company: integrating a socially-minded, strategic brand agency, an Emmy®-winning original film production house and post-production studio.


      We are passionate storytellers with a cinematic edge.

      A fully insured, New Jersey MBE / SBE company and diversity supplier.

      Made with ❤️ in Newark + New Jersey.

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