GATEWAYS TO NEWARK :: Portraits Mural

GATEWAYS TO NEWARK, portraits, mural, gera, werc

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PRUDENTIAL SPIRIT OF COMMUNITY AWARDS

US DEPT OF HEALTH (HHS) :: STI Testing Best Practices

GATEWAYS TO NEWARK aims to beautify each of the city’s entryways via public art and landscape improvements. The {PORTRAITS} mural is the inaugural initiative, and is now the longest mural on the East Coast.

We partnered with the Newark Downtown District on a multifaceted storytelling approach that featured numerous videos, images, 360 video, and a fully responsive, highly visual website to serve as the project home. We also distributed selected content on Facebook and Instagram on our own channels to optimize engagement.